Terra Bella Salon: More Than Meets the Eye
Terra Bella Salon in Grass Valley, California, is a hair and skin care salon with a passion for green; both the color, and the commitment to the green philosophy of using clean, non-toxic, all-natural products. The salon's owner, Terra Foster, truly lives a green lifestyle—and she wanted that message to come through for her salon's website. So Studio Nuñez went to work, interviewing Terra about her values, business philosophy, and the short and long term plans for her salon. What's special about her shop is a consistent and uncompromising commitment to all things natural, from the physical interior of the salon, to organic products used, to the day-to-day business practices that support the environment.
We showcased these philosophies and business practices with a clean, green, and upbeat design for the website. We added a tagline to the existing Terra Bella Salon logo (Feel good about gorgeous!), and tried various page backgrounds until we found the one that Terra proclaimed was just right (tropical leaves). But our work didn't end there.
To best communicate the Terra Bella Salon aesthetic, we wanted to make the reader feel that she is actually in the salon and getting to know the stylists. So to achieve that, we coordinated a photo shoot at the salon, interviewed each stylist, and created in-depth bios describing each professional's background and expertise. Permissions were secured to use product photography from Onesta, Max Green Alchemy, and Eminence Organic Skin Care; Studio Nuñez also drew from the companies' extensive online knowledge bases to present information about the unique product lines used at Terra Bella Salon.
The result? A refreshing, hip, and informative site that communicates the warmth, professionalism, and ideals that make Terra Bella Salon stand out from the competition and keep the business growing strong and going green.